​
Everything you always wanted to know about advertising and that you never asked
​
JPS
RECOMMENDATIONS / OPINIONS
The comments of these people from the world of marketing and advertising are real (there are no fakes here) and you can contact them if you name me your mentor.
The experience of the mentor and a good connection and rapport with the mentee are the key to success.
​
I am a paragraph. Click here to add your own text and edit me. It is very simple.
Julian R.
" Juan is a great professional who combines a long career and experience in marketing and advertising communication, a great ability to transmit his ideas and experiences in a simple, didactic and practical way. I have had the opportunity to collaborate with him in solving challenges communication strategies, having been its market analysis, its lateral thinking and its positioning proposals, an essential axis for the success and business development of important brands from various sectors in their reference markets. A close personality, empathetic and with the ability to listen to professionals in his environment, he is qualified as an excellent teacher for all those who are lucky enough to have him and want to deepen their knowledge and practices in these matters."
Gervasio. P
"Juan is one of the most complete and creative professionals I have worked with. He combines a great imagination that guides it to the results of the clients and knows how to transmit all his great experience."
pepe b.
"Nito possesses the rare courage of combining a fantastic professional experience with an extraordinary human quality and an emotional intelligence coined long before the term itself. I have not met anyone capable of developing so much empathy and managing diverse teams so brilliantly, giving each one what they need without disturbing or harming anyone. Always a privilege to collaborate with him."
Agnes R.
"Juan, in addition to being one of the best people I know, is one of the professionals with the greatest and best vision of the advertising and communication market. A benchmark in our sector and a wonderful person who makes working with him be a privilege."
Christina S.
"I have known Juan for eight years. He has been training me in my first years of advertising, having responsibilities with the main clients of the agency. Juan loves what he does and that is how he transmits it. I have learned a lot with him both from advertising and marketing. In fact, thanks to him and his training, I was able to continue my career in the sector where I studied my career. He is very understanding and likes to treat people with sincerity. He is a good teacher and I recommend him 100% I still consult many things to this day."
Jesus S.
" I have been lucky enough to work with Juan for several years. The experience he brings in multiple categories of FMCG, together with his great analytical capacity, allow him to propose developments
strategies closely aligned with the brand's positioning and that provide new points of superiority.
Very realistic when landing the strategy proposed for each of the brands.
Without a doubt, a marketing professional from whom you can constantly learn."
Angel R.
Nuria. P
" I have worked with Nito for two years. He is a person with a very extensive professional career that makes him know the world of communication from A to Z, also having lived through very different stages. Precisely for this reason he is a very flexible and capable of adapting to circumstances. He has the vision of communication from "before" but with all the knowledge of how it has evolved, which makes his help especially rich and complete. He also has a super easy way of being , is very didactic, close, calm and very human."
Lourdes.M
" I was lucky that Juan was my boss and mentor for more than ten years. In that time I grew professionally from being an account executive to becoming the General Manager of the agency. This would not have been possible without his constant advice and support. I learned how to go from tactical to strategic. It changed my way of doing and thinking about advertising. His strategic vision and experience from both the client side and the agency side are enormous. And as a person.....no I have words to express how he was able to get the best out of me in the most difficult moments and how I was able to enjoy the sweetest ones. If you want to learn to differentiate yourself from the rest and get the best out of you, he is your person. Thank you Nito for so much."
pepe f.
"Juan Pérez Solero is one of the best I have come across in my long years of professional life as head of marketing and communication for multinational companies. He is highly creative, experienced, with a tactical and at the same time strategic sense. He knows how to capture what is important with great intuition He is resolute in planning marketing, communication and promotion campaigns. He has an important sense of capturing opportunities. In interpersonal communication he is a 10. A note that those who know him well will share. As a teacher he can expose personal experiences of great value in which he has participated personally. A guy with a very good eye that I would hire blindly (in fact I have hired him on many occasions with excellent results). He is also an open and pleasant guy, a very important attribute in the educational field. Hurry up. "
louis b.
"Juan is a great marketing and communication professional with extensive experience both in clients and in advertising agencies. He has worked for big brands and has carried out important advertising campaigns for all kinds of products. In addition, Juan is a great communicator with a special empathy to deal with people and is above all a great person."
Maria S.
"There are not many people with his experience in communication issues, due to the extensiveness and variety of the clubs in which he has moved. But it is also that he has that precious ability to transmit what he knows about which he is absolutely generous. I have known him for more than twenty years and his guide to guide communication in the different projects that I have consulted him has always been just as successful.You will hardly be able to find a better mentor if you start now and if you have found him, you no longer need me to wish you luck ."
Henry P.
" After several years with Juan as boss, I had the opportunity to discover a different way of leading a project. A direction consists of trying to get the best out of each subordinate and that is not achieved with an authoritarian system. Juan perfectly combines authority with paternalism, helping the people who make up their teams to train and grow both personally and professionally. Therefore, it is highly recommended to work alongside him and learn from him."
"Juan is wise when it comes to marketing and advertising. Having him as a professor, teacher or tutor is a luxury. A person who combines excellent strategic ability with a kindness and an extraordinary character."
Xavier D.
Clara a.
"I had the great fortune of working with Juan for several years, in several agencies and with very diverse situations. A professional experience that has helped me a lot in subsequent years, I learned almost everything in an advertising agency and what always impressed me the most It was the long-term vision, the global approach, knowing who was the best option... and always eager to help, to teach, to create a team.
Surely now all this experience can help a lot to those of you who are starting out in this exciting world of publishing."
Laura D.
" I worked with Juan and his Agency a few years ago, I was his client at that time. The connection that existed from the beginning was incredible. He always managed to transmit to the entire team the seriousness and knowledge necessary for a major project that we had in hand.
His experience and know-how made sure that all the necessary pieces fit perfectly at the right time and that the final result was a success. Without a doubt, a great Advertising & Marketing professional with whom it is always a pleasure to learn and collaborate."
"Juan is a great Advertising and Marketing professional. He is one of the few who has lived and has the experience of developing these two disciplines over 45 years. He masters all the processes to carry out an advertising campaign and He knows the different specialists in the market to collaborate on it, if necessary. He is a close, sensitive, empathetic and resolute person."
Patricia F.
"If there are people who categorically know about advertising and marketing in Spain, these are the Pérez-Soleros.
In my first years of profession, I had the privilege of working in your agency. Recently I found myself at the foot of an impossible project that needed someone very trustworthy. I did not hesitate and called Juan Pérez-Solero. In a world where even the prompter gives his opinion, I have greatly missed his creative, expert and, above all, concrete vision. In the same briefing meeting with the owners of an investment fund that owns 'that project', Juan He proposed an extraordinary idea to us. And said and done: action plan, timings, start-up, maximum creativity with his team, and a great success. Juan transmits with great simplicity and generosity the secrets of this profession. I can't think of a better mentor. Forget the blah blah blah and call Juan."